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The marketing campaign was co-developed with Nike.
December 20, 2023
By: Lianna Albrizio
Associate Editor
Dove will debut a 30-second commercial during the first quarter of Super Bowl LVIII to encourage all girls to be confident in themselves and continue the sports they love. Developed with the Dove Self-Esteem Project and the brand’s new “Body Confident” Program co-developed with Nike, this is the first time since 2006 that the brand will be highlighted during football’s biggest night, which will be held on Sunday, Feb. 11, 2024. Building on its commitment to self-esteem, D...
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